I don’t often talk about work on here because like most people, I kinda wanna leave work behind when I walk out. For those of you that don’t know, I work for a global advertising agency and over the past few weeks we’ve been working on a campaign. One of our clients (a global, well known high end car company) is preparing for their new retail campaign but like most companies at the moment, their budgets have been cut.

Working closely with the art director at work, we’ve been working on a solution to create a visually striking campaign with the resources and budget available to us. It’s been stressful but also satisfying and today we got the green light from the big boss at the client’s offices with no changes.

That’s a big deal. Traditionally they’ve had a fairly conservative approach and while this isn’t a radical campaign idea that we’ve had, it’s a visual departure for them but he’s totally on board. Now we only have a couple of work days to get the assets created and get the campaign happening.

On the train on the way home I realised that it was the first time I’d been so hands on in creating a look and working on ideas for something this big. Obviously I’ve worked on campaigns for this client before but the vast majority of the campaigns are based on globally created content.

I actually feel really proud of what we’ve done and optimistic that some of our other global regions might pick up this content and use it. Fingers crossed.