There have been a few articles floating around this year about how Instagram is killing creativity and I wholeheartedly agree. The articles are full of compilations of almost identical images. People choose their holiday location, accommodation and activities on what will look great on Instagram. Personally I find that very sad. You can, and I know from experience, take a beautiful photo of somewhere that isn’t famous on Instagram. You can actually take a beautiful photo just about anywhere.

While I was doing a photo shoot on the weekend I was chatting to one of the guys who follows my work and I was wondering whether the fact that I jump from outdoor natural light to studio shoots and sometimes available light in a bedroom means that I don’t have a strong enough “brand” and that makes it hard to get cut through or marketability.

To be honest, I don’t really mind if that is a problem. I’d rather challenge myself with a bit of diversity in my photography and keep myself creatively stimulated than do what is expected of me all the time.

Musicians get the same criticism all the time. “Oh their new album sounds so much like the last one” but then if they try something new “I wanted another dance album, this isn’t what we expect.” Creative people need to do their own thing and their market will find them. That’s my strategy anyway.