A couple of weeks ago a trailer was released for a supposed sequel to Crocodile Dundee and it stars a HUGE cast of Australian superstars, Margot Robbie, Chris Hemsworth, Liam Hemsworth, Isla Fisher, Jessica Mauboy and others.
It looks hilarious but from the moment it aired, people were sceptical about there actually being a movie. It looks like the suspicions were valid and it’s almost certainly a Superbowl ad and the start of a campaign for Tourism Australia. Years ago the original Crocodile Dundee, Paul Hogan coined the annoying phrase “Chuck another shrimp on the barbie”. We don’t call them shrimps but it was a campaign aimed at the U.S. market and it definitely worked.
Maybe this new campaign will work as well. It certainly has a great feel to it. Let’s see what the rest of the campaign is like.