AussieBum have long been at the forefront of technology and innovation for their underwear. Now they have just launched a promotion that is leading the way in innovation but with age old references. Golden fabrics were the exclusive domain of the rich and powerful centuries ago. Now you can have some 24 Carat support for your “boys” in the form of a very very limited edition, custom made pair of underpants. This kind of special treatment does come at a price but with only 5 pairs being made it’s a nicely exclusive club.

One pair has already been purchased by a long time fan of the AussieBum brand, at the price of $14,695. Who will the other four pairs go to?

aussieBum – 24K GOLD UNDERWEAR! from aussieBum on Vimeo.