We love a good bit of blatant marketing using the old adage “sex sells”. Chilli Pie is a men’s label from Italy that is embracing that philosophy and to truly showcase the socks that they sell, they have their models just barely wearing even that and sometimes they don’t even put them on the right appendage! They seem to use a nice diverse range of guys too. Some hairier, some smoother, some completely smooth. And all nude!

Now excuse me while I go trawling the internet to find videos that they might have done.