Now I don’t know anything about Acai or much detail about healthy eating apart from the fact that we need fruit and veggies and not too much bad stuff in our diets. What I do know is that these guys have got their marketing right. The nude guys will appeal to the women and the fact that there are two of them hanging out in close proximity will appeal to the gays. Yes they are straight judging by the one on the left moving his mate’s hand at the end but it seems a lot of gay men fantasise about straight guys turning anyway and we gay men seem to be obsessed with our bodies so healthy eating is a good incentive.

This is cheeky fun advertising and it’s hitting the mark for me. Now if only they’d just move those pesky props.

Acai Brothers from Branch Collaborative Vimeo on Vimeo.