In what has to be one of the most successful campaigns to create awareness around testicular cancer, Cancer Research UK started a hashtag campaign #cockinasock on instagram and twitter. In the last few days I’ve been seeing lots of photos and posts on the net of guys nude with a sock protecting their modesty. Let’s face it, any campaign that is going to appeal to social media’s self obsessed nature is always going to win. Nudity, social media and a desperate need for likes and reposts is a winning combo. I’m not sure if it’s raising money or just awareness but it’s getting people talking. It’s also giving us lots of hot shots to look at.

Read this post for a bit more information and a lot more images. I love the shots where a bunch of mates are all nuding up together for a photo. Hilarious fun.