It’s no wonder companies are trying to market themselves on facebook, especially new companies trying to fight for the few dollars around. All it takes is a few of the “cool” people to like or post about something and boom, it’s off. The other day I saw a model that I know had posted something about ML Denim and off I went looking and I’m sure I’m not the only one that did that. Unfortunately they are in Melbourne but they are looking for places to sell in Sydney too.

Of course, the other way of marketing a new fashion label which has been used very effectively by a couple of labels over the years when they were trying to get noticed is to put hot people in their clothes and send them off to music festivals and dance parties. The ML Denim gang seem to have done that rather well too with those muscle boys in those sexy shorts.