A very good friend of mine is a very talented fashion designer, having designed for TOP level design labels in the past, mainly for women’s wear. He’s now launched his very own menswear label Utility with beautiful clothes with fantastic quality and detail. This is a video that was shot late last year to promote the brand, featuring the considerable hotness of Joe, a model and personal trainer.

Keep an eye on the website for an ever expanding range of gorgeous clothes. Very soon I’ll share some photos that I took for the label with another gorgeous model, Nick.