2EROS is just about to launch their Victory series which apparently are inspired by the likes of Kylie Minogue and Lady Gaga who also seem to have inspired the photographer Jason Hoeung.

“The Victory Series has burrowed its theme from Australian Football. The uniform of AFL and NFL comprises of the Victory stripes. Hence this series is called Victory. The combination of Australian sports influence and colours from pop princess Kylie, we like to present to you an edgy, bold and vibrant range to get you noticed on the beach this summer.”

Also new to their range are the Icon shorts which look freaking hot on this model. Whether they’d look that good on me is another thing, but I’m sure I could buy into the marketing, after all that’s what it’s for.